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Still Life with Dog Biscuit: Bad Direct Mail Part 2
Last week we looked at a sad case of Smug Complacent Agency Mail (SCAM) from somebody with an ebook and a great deal of hope. Where last week’s example was probably a lazy agency with a good idea, this...
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Five Dumb Things That Unrock Trade Shows
Last week we talked about how to rock your trade shows. This week let’s follow that up with a glimpse into trade show stupidity with some stuff that just shouldn’t happen, but sadly does (and I have...
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Four Ways to Get Sales Off Your Back and Out Selling
Last week I gave you a small song to sing at the end of the quarter as the inevitable fingers seek to assign the inevitable blame. I hope that saw you through to this, the first full week of the shiny...
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Want the Ideal Customer Gift? Try Looking Between Inappropriate and Stupid
Last week we looked at the inevitability of the holiday gift to customers. This week, lets navigate those tricky waters that divide Cape Inappropriate and Are You Kidding Island. On the left, we have...
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Four Things Marketing Can Say “Yes” About in 2013
You’ve got to love January. Those plans you’ve been revising for months are finally in motion. The agencies are gorging themselves on billable hours to fund their trips to Cannes, after an exhausting...
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Three More Trade Show Goofs and a Ray of Hope
Last week we revisited one of my favourite themes: the shocking inability of most companies to properly execute a trade show. People have been gathering in markets for thousands of years, successfully...
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Pirates vs. Hamsters: Two Random Acts of Trinket Marketing
The problem with hamsters, gerbils and other things that scurry is that right about the time you finish paying for the 4 km of plastic tubing and the special organic food, they drop dead. Likely of...
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No More Random Acts of Marketing
If you’ve worked in marketing for more than a week, you’ve committed an RAOM – a Random Act of Marketing. It can take many forms. Mine have looked like tins of inedibly strong mints, a shipping pallet...
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Are You Counting Your Marketing Calories?
I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Me: You’re licking the inside of a Pop-Tart wrapper. Tell me you didn’t find that in the subway....
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Eight Rules for Lead Generation Events
Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend. It may not be long now…Actually, what it really said was: i frrl acild daaarknss...
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